January 30, 2008
5:48 PM
Eventy
Monday:Went to lip's house for his birthday errr...dinner? Some people decide to go cut hair, so we make a detour to Bukit Timah Plaza. For reason that escapes my comprehension, feesh decides to get a shave!
Behold the barber:
Behold Siddhartha:
He even bargained with the barber for the haircut price! The worst part was it actually worked...$2 off.
Wednesday:
B&M Lesson for the day
Business isn't just about the running of a bussiness. Its about brand imaging and stuff too. Brand imaging is defined by the way the company presents itself to the customers. Such examples are a logo or a slogan. Just how important is brand imaging? Lets see, shall we?
Lets say we run a company called 'JM Ice' that delivers pack ice to drink stall owners. We deliver quality goods on time, thus we build up our reputation for good service. Our logo is the chinese word for 'ice' with the letters 'JM Ice' in blue below. All right, seems fair enough.
Now how about our slogan? Using our top creative designers, we come up with the slogan 'There's always a better service!'. Sounds good right? This slogan says that our company beats all other companies in terms of service, thus emphasizing our strength. NOOOO!!! WRONG!!! WTF WERE THEY THINKING?!?! The last time I checked, slogans were meant to work FOR the company, not AGAINST it. Nice 'There's always a better service!', AKA 'There's always a service better than ours!'.
That concludes today's lesson. Remember kids, always think before coming up with a company slogan.
(All companies referenced to in this tutorial are fictional. Any similarity to real-life companies, dead or living, is purely coincidental)
